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Recently I have been completely amused by the number of really, what I would consider, strong companies that have added the Twitter logo to the front page of their website with a link to their Twitter account … but then have only a hand full of followers … what does that say??
The home page has been put together by their expert design team that costs them £25k a month to have sitting around waiting for their next job. It has been reviewed by the sales director and his 10 man team that costs another £75k a month. The websites underlines the power of the company, mentions a few key accounts and explains how they are the best of the best at Top Gun. The buyer has walked onto the website with a £1,000,000 contract, 50% GP and all is looking good for him to pick up the phone and request a meeting … UNTIL … “Look they have a Twitter account like Stephen Fry, with their profile they must have at least 100,000 followers?” thinks the buyer and moves the mouse over the Twitter icon and clicks through to their Twitter account … “Following 48, followers 3 … ha, ha, ha … these guys obviously have a great copy writer but who the hell in marketing let that slip through … later losers!” It’s incredible but totally true … just look around the web and you find little Tommy Tucker with 20,000 followers … some bloke claiming to be a Twitter guru with 2,000 followers … companies giving it a go and a little thought with 200 … and a bunch of multi million pound companies with 20. Twitter is just the latest, not even that, one of the more recent online marketing tools that has its place but please world, don’t get obsessed and pulled in by the marketing buzz as in 2 minutes it will all be over and we’ll be on to the next great thing. Personally I feel that Google buzz has far more potential and let’s face it, like BT own the telco network in the UK, Google owns the servers and so can ensure who’s up and who’s down at any given moment in time. By all means take a look at Twitter and consider how you are going to use it but don’t put it on your home page until you have a plan and have warmed up the pan with a few hundred followers. Always consider the TiTe factor … you’ll either be “tight” or a “tit” … divide the number of followers you have by the number you are following to get your TiTe number. A TiTe of less than 1 then you are officially a tit and need to consider what you’re doing with Twitter and do you listen to all those you are following, so why?? If your TiTe is around 1 then you are possibly a Twitter guru who is following the world so you get more followers to make things look good, why else would you follow 5,000 people?? If your TiTe is greater than 10 then you’re officially “tight” and obviously very interesting with something of value to say to the world. People are following you as they are interested, not just because you followed them … you may merely be a celeb but then you could be much more !! Well that’s my take on it but it would be… @jondavey Remember folks, tweet carefully out there… Jon Davey www.socialmediadirectors.co.uk 01753 852904 |
| Morning What a week, so many things going on as we kick start 2010. I'm in discussions with a couple of big companies around helping them grow and prosper. I've been talking to a bunch of smaller businesses about how I can help them boost their on and offline profiles and they are listening … WHY? Because I'm picking up the phone and "Smiling and Dialling" !! If you are going to read any of this week's articles take a look at Generating new business then THINK LOCAL. You should really be considering this opportunity as it is SOOOO powerful. I've put together an Online Marketing workshop for those of you with a team of people that you'd like to get more tuned in to online marketing and social media. If you are an individual that would like to join in then make yourself known. And with the General Elections just around the corner I need to do my bit to help the lesser know candidates get some of the limelight. If I can help you in 2010 then give me a call or simply hit reply to this email. Have a great weekend and I hope your team wins !! Thank you. Jon Davey NEW Business Generator Social Media Director LiaiseOnline Limited Tel: 01753 852904 Mob: 07881 744495 Email: jon.davey@businessleadgeneration.co.uk Web: www.jondavey.co.uk P.S. For the last quarter of 2009 my primary focus was to be recognised by the Internet as a Social Media Director. Please search Google.co.uk and YouTube.com for Social Media Director and let me know if you can't see me as I'll need to tweak something! P.P.S. My primary focus for first quarter 2010 is helping companies dig out new business opportunities and we have come up with an excellent email marketing package to help you identify potential and follow up. We've called this Managed Email Marketing Campaigns, take a look. |
House buying is about location, location, location. Marketing is data, data, data.
Your target audience lists are the critical foundation to the success of ALL your marketing activity. Take a look at how we can help. We have a proven up turn 0f 20-25% inbound activity from lists cleansed and updated by our teams.
http://www.outboundtelemarketingservices.co.uk/extra9.html
Have you been thinking about running an email marketing campaign but feel unsure how to get started?
Put LiaiseOnline to the test ... we’ve been running email campaigns since 2001 and today we don’t just send out the emails, we can also offer recipient follow up and manage your campaigns through to successful completion.
How does this Email Marketing Agreement sound to you?
· We will create a template that follows the style of your website to ensure continuity for the viewer.
· We add 1 – 3 current news articles, product or event promotions as provided by you to the template.
· The template will be sent to your contact base and we’ll include up to 2500 email sends in the price.
The above are standard email marketing campaign services which one of a thousand suppliers could run for you.
How we add value to your email marketing campaign
· We’ll set a trigger to see who clicks through to the website for more information.
· Our system then sends us (or you) an email with the contact details of the recipient who has clicked.
· And then we (or you) can call the clicker in real time and establish their level of interest.
· We then forward those who have a real interest (or you already know!!)
Does that sound like added value to you?
So many of the campaigns we have run over the years for clients result in the email being despatch but no follow up ... you must, in these lean times, make the most of your email campaign management.
Let us help you...
We charge £250 to create the template, load the campaign, set the trigger and send to up to 2500 recipients.
We charge £250 to contact those who click through, and others that don’t to ascertain interest, gather feedback and monitor campaign effectiveness.
Please call soonest.
Thank you.
Jon Davey
01753 852904
Real Madrid has been declared a 'Superbrand' by the independent branding arbiter Superbrands at a gala award ceremony in Madrid.
The status is awarded by a council made up of branding experts, marketing directors from major Spanish companies and the directors of the marketing departments of Spains three biggest business schools. The winners were chosen out of 1,500 brands considered.
Other European football clubs to have received Superbrand awards in their own countries include Bayern Munich, Chelsea, Liverpool, Juventus and Benfica.
Service helps businesses grow online and offline relationships
London, UK – 24 November 2009: WeCanDo.BIZ Limited, the online sales leads and business referrals network, has launched a Social CRM addition to its established website to assist small business owners to turn their social networking contacts into customers. Called WeCanDoCRM, the service is free to all businesses at www.wecando.biz.
Social CRM is the merging of social networks with Customer Relationship Management to help businesses manage and build customer relationships using the information that customers freely share through their online profiles. Social CRM also includes using social networking resources to help improve customer dialogue.
Focused towards small business owner/managers looking to use social media to help grow their businesses, the new features announced with WeCanDoCRM enable:
- Consolidation of contacts from website enquiry forms, Microsoft Outlook, Google Mail, Yahoo Mail, Twitter, LinkedIn, Ecademy and existing customer databases to one location, making contacts and customers easier to manage and communicate with
- Improved data currency and accuracy through linking CRM records with public social networking profiles
- Access to further rich data collected from public social networking profiles to supplement customer information already held
- Advanced Customer Relationship Management features such as lead & sales management workflow, HTML email & mobile SMS (Short Message Service) campaign marketing, customer surveys and rich reporting as an upgrade option
- Integration to online accounts systems, such as Kashflow, providing full sales workflow from leads through to invoicing.
These new Social CRM features are in addition to the many business networking features of WeCanDo.BIZ, including Biz Need business sales leads; and an endorsement system to share customer endorsements on your social networking profile, blog or website. The WeCanDo.BIZ website has over 12,500 registered users.
“As I build contacts online WeCanDoCRM captures customer data straight into the system – that’s fantastic, as I can be straight onto potential opportunities with fundamentally no delay or need for administration,” says Will Hawkins of Healthy Business Ltd., a WeCanDo.BIZ user and early adopter of WeCanDoCRM. “I have access to information about my customers that many large businesses can only dream about!”
“A lot of business owners are scratching their heads, trying to work out what social networks can do for them, how they build their contacts and then how they convert them into customers,” says Ian Hendry, founder and Chief Executive of WeCanDo.BIZ. “The fact is, there are opportunities being presented all the time through social network connections, but unless you record them they’re quickly lost amongst the noise. WeCanDoCRM assists in building rich customer profiles of your online and offline contacts; then provides tools to help advance the relationship to the point where business gets done — quickly and easily.”
WeCanDoCRM Social CRM is powered by the InTouch CRM platform and is available immediately, free to all businesses from www.wecando.biz. WeCanDo.BIZ Pro Networker membership is an optional upgrade enabling small businesses to use social media to grow even faster from £19.95 + VAT per month with no contract.
About WeCanDo.BIZ
WeCanDo.BIZ is an online new business network for sales leads and referrals. Using social networking methods to broker valuable new business relationships, it provides simple tools to members which help generate sales leads, leverage customer referrals and win new business. The web-based service is available to all businesses at www.wecando.biz.
Hi, I thought I’d share these top-tips from my presentation on Attractive Marketing, at the November Online Marketing Magic Event.
It’s often tricky to find time to do this but running through the checklists below will really focus your mind and make your marketing more efficient.
Attractive Marketing is… translating your unique offer into marketing that finds and keeps your customers.
Your Attractive Marketing checklist
Top tips when packaging your unique offer…
Good luck with your Marketing activities.
If you do need some extra help managing your marketing activity then please leave a comment below or email mark1harris@talk21.com.
