Business Leads UK Blog ~ Containing blogs and comments by our members

Check out the latest Business Leads UK blogs and comments by our members. If you would like to have your say on how to generate business leads published here then all you need to do is SIGN UP TODAY for FREE down the left.
Feb 18th

Let us publish your Customer Testimonials

By Jon Davey
In the last few months we have noticed that an increasing number of people are searching for testimonials & customer testimonials and finding our customertestimonials.co.uk website. 

Perhaps we haven’t focussed on it as much as we should! Looking around the site we have done hundreds of projects and yet only have a few testimonials. It would make sense to approach our customers and get them to scribble something about us but that, as we all know, takes forever!! 

How about we publish the testimonials of our customer’s clients on this site and drive traffic your way? That would be easy for us to do and should motivate enough people into action to boost the content. 

It may even encourage a few more business men and women to use our service. You can be a customer from as little as £7.47 per month… go view the options, join our gang and then we can promote you via our various websites which drive a ton of traffic and help you find more customers. 

Join in TODAY and send us a testimonial from your client and we’ll have it published within 48 hours and ready to be found by your next client!! 

Take a look at this data … 
Nov 2nd

Beware the customer that messes you around

By Alice

Don’t get seduced by a potential customer with a fat, bulging wallet. Remember the old saying: “all that glitters is not gold”.

My husband is working on a tender for a job in the Far East. Of course the businessmen concerned are rich, and want large, expensive work to be done, which adds to the attraction of the job, but they are proving to be nightmare clients.

Why so? Well, these particular kind of businesses are used to asking for things to be done immediately, which is generally accomplished for them because of their financial power. As long as the job is completed within the requested time, then they’re happy. Trouble is, to get the work done within such a time frame, it usually is rushed and of poor quality. Then another commission is made for a repair job to rectify the first one, and again it needs to be done now! So the same thing happens again.

Now if proper attention was made from the beginning to properly analyse the job needed, with appropriate materials and an adequate time span, then everything would be completed in less time and with fewer expenses. Ideas should be fully discussed, and understood, even starting as jottings on the back of an envelope right up to fully developed proposals put out to tender. If all the details are not fully explained, don’t then wonder why your workers haven’t completed your commission to your expected standards.

To have an idea and then click your fingers towards a likely candidate isn’t the answer: careful consideration and well thought out procedures put into place will save money as well as time later. Don’t wear out your task-force by expecting them to drop everything and produce at short notice. Respect your workers and how they operate, be mindful of their needs and understand why certain things are ‘not possible at the moment’.

I know this is hard, but if you find you are out of your depth, sometimes it’s better to say ‘No’ to a such a client if you want to keep your sanity (and in some cases your business) rather than to run yourself ragged trying to fulfill a job that isn’t possible. This is especially prevalent during a recession when there isn’t a lot of money around, and it is usually desperation that causes bad decisions to be made.

And especially be aware of the client hasn’t coughed up yet, in spite of all their supposed wealth! – remember to get a deposit first to prove their good intentions. If they don’t show good will through a down payment, then leave them well alone. You’ll be saving yourself from a huge amount of hassle later on.

Oct 28th

HOW TO: view your customers Twitter stream from within your Social CRM

By wecandobiz
We’ve just added the ability for you to track your customers Twitter streams (tweets) from within your WeCanDoCRM Social CRM system.

Read our HOW TO guide here.
Oct 22nd

What are the top 5 Strategic Planning Mistakes made by SME’s?

By Malcolm Wicks


Here is my list. What's yours? 


1. Not listening to customers

2. Not listening to and involving staff

3. Not being clear at the beginning about the outcomes that are expected

4. Not having a planning and a communications process
5. Allowing a consultant to rigidly enforce their methodology and not adjusting it to the needs of their business.

Malcolm

Oct 17th

Getting to know your existing customers better

By Jon Davey
 
  • Do you need to get to know your existing customers better?
  • Would you like to attract new customers?
  • How about getting existing customers to attract new customers for you?
There is a ton of research that shows it's far more cost effective to find out how you can help your existing customers spend more with you than to go chasing new business.

Obviously new accounts are the essential life blood for most small businesses... so bringing the two together makes a great deal of sense.

So how about creating your own social network... how could that help you join the dots?

How are you fixed for Tuesday 20th October? Do you live near Windsor, Berkshire?

Join us next Tuesday at OMM5: Building Your Own Online Community

Register for OMM5

Get along to our next Online Marketing Magic event where we will be focusing on Building Your Own Online Community.

Around 20 have registered so far so it should be an excellent event. Come along and share your mission and we'll see how we can all help you move your business forward.

If you haven’t got a Business Leads UK Membership then might I suggest, even if you can’t make the event, you sign up TODAY as we will start charging new members as of Tuesday when we officially launch the website, it’s FREE until then... over 100 have already joined the party!!

Register for OMM5 online, turn up around 9:30 for registration, 10am we'll get started, finish around 12pm and then you'll be invited to join in the Business Networking lunch from 12pm - 1pm. Cost is around £10 for lunch.

See you Tuesday...

Thank you.

Jon
01753 852904
Oct 4th

What marketing tools are best to close sales?

By Malcolm Wicks

I recently carried out a survey of over 60 companies that asked which marketing tools are best for acquiring new customers. In #1 slot was Face to face networking. In #2 & #3 slots were Partners & agencies and Articles & white papers.


Many prospects use their perception of Relationship, Expertise and Trust (RET) to help select suppliers. The top 3 certainly help support this view.
By comparison the bottom three marketing tools were: Call centres, Price cuts and Cold calling. None of these are very likely to help anyone’s RET rating.

 
We carry out RET customer surveys for individual clients and while results do vary the results of this multi company survey are pretty consistent. I can certainly see that RET is becoming increasing important to prospects as the economic environment becomes harsher. Hence the increased drive to be more customer focused in everything that we do.


To read more about the survey results on the best marketing tools visit www.simpleplans.co.uk/7.HTML   Be interesting to hear if you get similar results.

Oct 1st

Which customer segments are highly profitable?

By David Willis

Have you ever wondered which customer segments perform best? Strangely comparatively few organisations actually know the answer. It's as if they are happy to market to all customers without regard to their value.

Where does one start? Customers who buy regularly may be cherry picking your best offers - do you get all their potential business? Customers who haven't shopped for a while could be more profitable than those that purchased recently. And just because a order value is high doesn't mean that profitability is good!

In a challenging market you need to maintain an edge over the competition. You can be sure they are keeping a close eye on your customers and your marketing!

A good CRM (Customer Relationship Management) or customer sales system will contain the data you need to really understand your customer segments.

Segments are developed by analysing buying trends and or customer demographics. Together they provide a picture of all your customers which in turn focuses marketing investments on the most profitable customers.

Smart businesses focus on profitable business, that's probably you. If you'd like to maintain that competitive edge by all means give me a call!

Sep 26th

Do you worship customers?

By Malcolm Wicks

I think that we all "worship" customers at one time or another. For example when they have just given us a big order or perhaps even helped our business survive by staying with us. The secret is to do the "worshiping" when the customer is not looking.

Malcolm

Sep 19th

What’s your definition of innovation in customer service?

By Malcolm Wicks

Innovation is anything that makes life better for customers, easier for staff and cheaper for the business. Real success is doing all three at once.

Sep 19th

What are the top issues/priorities for Customer Services in 2010?

By Malcolm Wicks

One of the largest challenges for Customer Services is to convince their senior management of the importance and impact on customers of what they do. Many companies talk about customer being their top priority and delighting customers but often its just marketing blah blah and has no substance.

Customer Services often need help to get the right level of investment, support and recognition of what they add to the business. I've found that one of the most effective ways to do this is to get senior managers to spend half a day in Customer Services listening to calls and speaking to customers. I've also used other methods such as analyzing why customers leave. This type of research and factual customer feedback often has a major impact in identifying issues in other parts of the company that can be improved or have to be fixed to stop customers leaving. The 2009 goal for a Customer Services team is to be recognized by top management as the function who knows most about why customers really leave and why others stay as customers.