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Attractive Marketing

by MarkDHarris on 20th Nov 2009 | View all blogs by MarkDHarris

Hi, I thought I’d share these top-tips from my presentation on Attractive Marketing, at the November Online Marketing Magic Event.

It’s often tricky to find time to do this but running through the checklists below will really focus your mind and make your marketing more efficient.

Attractive Marketing is… translating your unique offer into marketing that finds and keeps your customers.

Your Attractive Marketing checklist

  • Who is your ideal customer?
  • What do they really need?
  • What are you offering to meet their need?
  • Why should they buy yours?
  • Who else is using yours?
  • How happy are your other customers?
  • What’s the price?
  • Why should they buy yours…again?
  • Where do they find yours?
  • PS – Why not?

Top tips when packaging your unique offer…

  • Make it an OUT-STANDING offer – unique, compelling and highly visible.
  • Keep your CUSTOMER CENTRAL in all your communications
  • Inject your Brand PERSONALITY, that’s what they’re buying
  • Add Value to DIFFERENTIATE, don’t just discount
  • Offer a free TASTER for new customers
  • Make it INTERACTIVE, online and in-store
  • CONSISTENT Customer Experience everywhere
  • ENGAGE with your customers through all possible media
  • ENCOURAGE early-bookers with a sweetener
  • Make ONLINE a Unique experience

Good luck with your Marketing activities.

If you do need some extra help managing your marketing activity then please leave a comment below or email mark1harris@talk21.com.

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