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World Cup ticket rethink

by The Isogon Group on 19th Jan 2010 | View all blogs by The Isogon Group
The organisers of this year’s football World Cup in South Africa are altering ticket sales procedures in an effort to boost weak local demand.

Reuters reports that tickets have been available to South Africans on the internet or over the counter at selected banks – services which many locals do not have access to. South African football followers are also unaccustomed to buying tickets in advance of matches, usually buying entrance on the day.

The head of the organising committee for the World Cup, Danny Jordaan, said that tickets would be made available for purchase for cash, over the counter, to make them as accessible as possible for local fans.

Jordaan highlighted the scale of the local apathy at this stage, saying that more South Africans had bought tickets to watch England than their national team.

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